Palo Alto, California, United States / Storyteller / Jul 30, 2026 /
MatchBest Group has launched Xelta AI, an all-in-one generative AI platform that unifies more than 90 AI models into a single content-production studio. The platform is available on web, iOS and Android.
Xelta AI is built on a proprietary orchestration engine the company calls Content Flow™, which coordinates multiple leading AI models rather than relying on a single one. Integrated models include Seedance 2.0, Seedance Pro, Kling O3 Pro, Wan 2.6, FLUX Kontext, Gemini 2.5 Flash, Stable Diffusion 3.5 and GPT Image Edit, among others. According to the company, this orchestration layer is what distinguishes Xelta as a complete platform rather than an interface built on top of a single model.
The platform is designed to consolidate the fragmented set of tools that creators, marketers and businesses typically use to produce digital content. Where a brand might otherwise rely on separate applications for image generation, video, voiceover, editing, publishing and scheduling, Xelta brings those workflows into one environment, from ideation through production, editing, localization, publishing and automation.
“Xelta started as an idea to simplify creation, but the journey became about empowering people to turn their imagination into reality,” said Vishal Arya, co-founder and CEO of MatchBest Group.
Xelta was co-founded by Arya and Manavi Singh. It is the flagship product of MatchBest Group, which employs more than 130 professionals across the globe. The platform is headquartered in Palo Alto, California, and operates a Global Capability Center and AI- powered Center of Excellence for research, engineering and product development, with operations spanning the United States, the UAE, India, Ireland, Qatar, Singapore, Saudi Arabia and South Africa.
Mr. Arya has more than 24 years of experience in large-scale broadcast and telecom infrastructure. He previously held senior engineering leadership roles at DIRECTV and AT&T in the United States, and served as CTIO/CTO at Tata Play from 2020 to 2024, where he led the company’s digital transformation and the scale-up of Tata Play Binge. He holds a Bachelor’s degree in Computer Engineering and an MBA in IT and Finance from Subharti University, an Executive MBA from the UCLA Anderson School of Management, and a certificate from an Executive Leadership Program at the Wharton School of the University of Pennsylvania. He is currently pursuing a PhD in Generative AI (Artificial Intelligence) at Golden Gate University in San Francisco.
The company said Xelta was built to address a gap in a market crowded with narrow, single-purpose AI models but lacking end-to-end solutions. “We felt the market was becoming crowded with AI models but lacked end-to-end solutions,” Arya said. “The focus was largely on technology capabilities rather than business outcomes.”
At the center of the platform is Content Flow™, which allows users to generate scripts, storyboards, images and cinematic video from a single prompt, then edit, localize, publish and automate the output within the same system. A companion tool, Xelta Cut™, handles AI-powered video editing, stitching, enhancement and finishing so that post-production remains inside the platform.
Since launch, Xelta has expanded its toolset to include the creation of AI movies, trailers, comics, microdramas, animated stories, visual effects, digital humans and avatars. Additional features include Xelta Prism, Film Peel, ad-creation tools, a website builder, background remover, face swap, home design, motion control, Multicam AI and food-content tools. The platform supports MCP and CLI for developers and businesses.
One feature the company highlights is the Microdrama Creator, which generates multi-episode, coherent narrative content, including scenes and character consistency of up to an hour in length from a single seed input. “Many AI platforms have impressive models, but we believe the real challenge isn’t generating a piece of content; it’s taking an idea all the way to a finished, publishable output,” Arya said. “Content Flow is what makes that possible.”
Xelta serves individual creators and marketing teams as well as businesses, media companies, entertainment studios, production houses and developers, supporting larger projects through automation, API integrations and workflow management. The platform offers pay-as-you-go AI credits alongside monthly and yearly subscriptions, with customized pricing, licensing, workflow automation, API integration and support services for enterprise customers.
The company said Xelta and MatchBest Group are currently cash-flow positive and profitable, and projected an annual revenue run rate of $10 million by March 2027. MatchBest Group reported a current valuation of approximately $60 million and is targeting a $100 million valuation by March 2027. The company, which is founder-funded and has not raised outside capital, said it intends to raise $10-15 million over the next three to six months to accelerate product development and international expansion.
Xelta holds its own patents and trademarks and complies with several international standards, including ISO 9001:2015, ISO/IEC 27001:2022, ISO/IEC 42001:2023, ISO/IEC 20000-1:2018, SOC 2 Type II, CMMI Maturity Level 3, and HIPAA for healthcare applications.
Beyond Xelta AI, MatchBest Group operates a broader portfolio of AI ventures, including HealNova AI (healthcare), StreamPlay AI (OTT and media technology), MatchBest Software (enterprise software services), Vitaay AI (creator and brand collaboration) and Elite Maverick (talent and workforce solutions).
About Xelta AI
Xelta AI is an AI-native creative operating system that unifies more than 90 leading AI models into a single end-to-end content-production platform. Built on the proprietary Content Flow™ engine, Xelta enables users to generate, edit, localize, publish and automate content from scripts and images to cinematic video and multi-episode microdramas within one connected workspace. Xelta is the flagship product of MatchBest Group and is available on web, iOS and Android at https://xelta.ai.
Media Contact
TANVI PIPPAL
Xelta LLC
Phone: +1 (310) 6666-073
Email: ceo.office@matchbest.ai
Website: https://xelta.ai
Media gallery
