Amid labor shortages and rising personnel costs, unmanned stores are rapidly gaining ground in Japan. From large retail chains to independently operated shops, businesses across industries are adopting this new model, improving efficiency while attracting consumers with convenience and competitive pricing.
TOKYO, JAPAN (MERXWIRE) – As labor resources continue to tighten, Japanese companies are actively seeking alternative solutions, with unmanned stores emerging as a key strategy. These outlets use cameras and sensors to identify products, allowing customers to shop and pay without queuing or scanning barcodes, significantly enhancing the overall shopping experience.
To address workforce shortages, the Japanese government has in recent years eased regulations to allow more foreign workers into the country. However, despite a steady increase in overseas labor, the shortage of workers has not been fully resolved. This is particularly evident in labor-intensive sectors such as retail and services, further accelerating the adoption of unmanned operations.
In Tokyo, for example, “TOKYO BANANA express,” an unmanned shop located on the Tokaido Shinkansen platform at Tokyo Station, opened in 2024 and quickly drew attention. Meanwhile, a donut shop in Atre Shinano-machi in Shinjuku has also introduced unmanned checkout systems, enabling customers to freely select items and complete payments with ease, demonstrating the practical application of this retail model.
The advantages of unmanned stores go beyond labor savings. Reduced operating costs can be passed on to consumers through lower prices, while the absence of staff interaction creates a more relaxed shopping environment. This combination enhances both affordability and customer comfort.
Consumers have responded positively. Kenichi Sato, a 30-year-old office worker, said, “It’s very convenient not having to wait in line after work. The whole process is smooth, and the prices are more affordable than I expected.” He believes unmanned stores are especially suitable for fast-paced urban lifestyles.
Another frequent user, homemaker Miki Yamamoto, noted, “Sometimes I don’t feel like interacting with staff. Unmanned stores let me browse at my own pace, which feels more comfortable. If I have questions, I can still ask via my smartphone, which is reassuring.” She added that the hybrid of online and offline services improves overall flexibility.
Data shows that the number of stores using “TOUCH TO GO” technology has grown from just four in March 2021 to 250 by June 2025, reflecting strong and expanding demand. The growth of unmanned stores is driven not only by cost considerations but also by rising consumer demand for convenience and privacy.
According to the Consumer Aesthetics and Cultural Tourism Society Japan, the rise of unmanned stores is not merely a result of technological advancement, but also a reflection of Japan’s consumer culture, which values “comfortable distance” and autonomy. The organization noted that in a society known for attentive service, some consumers now prefer less interaction, making unmanned stores an appealing alternative. It also pointed out that such innovative retail formats could become new attractions for tourists seeking to experience Japan’s smart retail environment.
Cosmetics brand ORBIS, for instance, operates four unmanned stores under the name “ORBIS Smart Stand” as of March 2026. Without in-store staff, customers can quickly purchase what they need, and the format has also made it easier for male customers—who may feel less comfortable in traditional cosmetic stores—to enter. For assistance, shoppers can scan a QR code to access online consultation services, including up to 15 minutes of video calls with staff.
In terms of security, unmanned stores are typically equipped with multiple surveillance cameras to deter theft and other crimes. For age-restricted products such as alcohol, refrigerators remain locked unless customers have completed prior identity and age verification, ensuring compliance with regulations.
The unmanned model is also spreading among small, independently run businesses. A low-cost unmanned bento shop recently gained popularity online, offering 24-hour service and self-checkout. The store even streams live footage on YouTube, allowing viewers to monitor the shop in real time and help deter theft. Although its 200-yen bento has been discontinued, it continues to offer high-value meals, including a one-kilogram bento priced at around 1,100 to 1,200 yen, attracting a steady flow of customers.
With technological advancements and shifting consumer habits, unmanned stores are becoming an integral part of daily life in Japan. By improving efficiency and meeting diverse consumer needs, this emerging retail model is expected to continue expanding and play a key role in the future of commerce.
Media Contacts:
Consumer Aesthetics and Cultural Tourism Society Japan
PR Agency:
MERXWIRE INC.
Ada Huang
pr@merxwire.com
SOURCE: Consumer Aesthetics and Cultural Tourism Society Japan
