HomeServices of America, a leading provider of homeownership services, today announced the appointment of Lane McCormack as President of Berkshire Hathaway HomeServices Beach Properties of Florida.
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A highly respected real estate executive with more than 28 years of industry experience, McCormack brings a proven track record of strategic leadership, operational growth and deep expertise in the luxury sector. She joins Beach Properties following seven years with Ansley Real Estate/Christie’s International Real Estate, where she most recently served as Chief Executive Officer and Qualifying Broker.
“Lane is a dynamic and visionary leader whose experience and reputation in the luxury space makes her uniquely suited to lead Beach Properties of Florida,” said Chris Kelly, CEO of HomeServices of America. “Her ability to grow organizations, develop talent and deliver exceptional results aligns perfectly with our long-term strategy and commitment to excellence.”
In her role at Ansley, McCormack was instrumental in scaling operations, expanding market presence, and guiding the firm through a period of significant industry evolution. Her leadership consistently positioned the brokerage as a market leader, particularly within the highly competitive luxury real estate segment.
Prior to Ansley, McCormack held a series of senior leadership roles within the HomeServices of America network, including Managing Broker at Prudential Georgia Properties (now Berkshire Hathaway HomeServices Georgia Properties) and Senior Vice President and Managing Broker of Harry Norman, Realtors. She also served as President of the Atlanta REALTORS® Association and was named one of the Atlanta Business Chronicle’s Most Admired CEOs in 2023.
Building on this experience, McCormack has earned broad recognition for her leadership in the luxury market, combining strong sales acumen with a passion for coaching and professional development. She is known for fostering high-performing cultures rooted in collaboration, mentorship, and long-term relationship building.
“I am honored to return to HomeServices of America and lead Berkshire Hathaway HomeServices Beach Properties of Florida,” said McCormack. “This organization has an incredible reputation, and I look forward to working alongside our talented professionals to build on that legacy, grow our presence in the luxury coastal market and support our agents in achieving new levels of success.”
McCormack’s appointment also allows Jimmy Burgess to transition full-time into his role as Chief Coaching Officer of HomeServices of America, with a continued focus on developing and delivering coaching initiatives across the organization’s national network of brokerages and franchisees.
“Jimmy has already made a meaningful impact across HomeServices of America and the broader industry through his passion for coaching and agent development, and this next step allows him to extend that impact even further,” Kelly added.
Berkshire Hathaway HomeServices Beach Properties of Florida is a premier real estate brokerage serving Northwest Florida from the Forgotten Coast to the Emerald Coast, known for its expertise in luxury and coastal properties. To learn more about Berkshire Hathaway HomeServices Beach Properties of Florida and its luxury real estate offerings, visit www.bhhsbeachproperties.com.
ABOUT HOMESERVICES OF AMERICA
HomeServices of America is, through its operating companies, the country’s preeminent provider of homeownership services, including brokerage, mortgage, franchising, title, insurance and relocation services. HomeServices of America is the owner of the Berkshire Hathaway HomeServices franchise network. HomeServices is owned by Berkshire Hathaway Energy, a consolidated subsidiary of Berkshire Hathaway Inc. HomeServices’ operating companies offers integrated real estate services, including brokerage services, mortgage originations, title and closing services, property and casualty insurance, home warranties and other homeownership services. Information about HomeServices is available at www.homeservices.com.
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